The team at Dr. Novikov Wellness and Skin Care focuses on more than clinical excellence — we live our core values every day, letting them guide who we are and how we care. These values shape the way we treat our patients, collaborate with nursing facility staff, and represent our practice in the community. These core values are Candor, Courtesy, Safety, Loyalty, Gratitude, Show, Empathy, Communication, Work Ethic and Legacy.
Follow along to our videos posted on Facebook, Instagram, LinkedIn and YouTube to see how the principles of our core values drive exceptional patient care and our strong team culture.
Candor
Honest communication builds trust. Candor is about more than just giving tough feedback — it’s about creating a culture of honest, transparent communication with patients, families, and our care teams. We believe in balancing constructive criticism with positive reinforcement. It’s not only about pointing out what needs to be improved — it’s just as important to highlight what’s working well. That kind of feedback helps reinforce strengths while gently correcting mistakes before they become habits. Communicating respectfully and professionally is important. We strive to create a culture where everyone feels safe to speak up, hold each other accountable, and ultimately move forward together.
Courtesy
Courtesy goes beyond politeness — it’s an intentional, thoughtful practice that shows respect, professionalism, and empathy in every interaction. In a medical practice, patients need to feel seen, heard, and safe. Courtesy is reflected in how we greet them, how we listen, how we communicate treatment options, and how we protect their privacy. It’s about making every patient feel valued and cared for from the moment they walk in. Courtesy also shapes how we treat one another as team members. It means active listening, professional and kind communication, offering support, and showing patience — even during busy or challenging moments. While politeness is about good manners and etiquette, courtesy is a proactive attitude rooted in genuine care and mutual respect.
Safety
Safety is more than a policy — it’s a priority. We are committed to protecting our patients and team members from physical, emotional, and material harm. In a medical setting, even small mistakes can have serious consequences. That’s why we take proactive steps to identify risks, follow strict protocols, and pay close attention to every detail — from double-checking instruments and documentation to ensuring administrative and clinical procedures are carried out correctly. Our commitment to safety improves patient outcomes and helps create an environment where everyone feels secure, respected, and focused. A safe space gives both staff and patients peace of mind — and allows us to deliver the highest standard of care. By watching out for one another and holding ourselves to high standards, we foster a culture where excellence, responsibility, and trust are built into every step we take.
Loyalty
Loyalty means putting the success of our patients, our team, and our practice at the heart of everything we do. It’s about staying committed to our shared goals and showing up for one another — consistently and with purpose. A loyal team member is reliable, supportive, and invested in creating a positive, respectful work environment. Loyalty helps build trust among colleagues and contributes to the reputation and long-term success of our practice. We show loyalty by staying true to our mission: delivering the highest standard of care to our patients. That includes being patient-centered, building lasting relationships, and maintaining honesty and transparency in every interaction. Loyalty isn’t just about staying — it’s about showing up with integrity, care, and commitment every day.
Gratitude
Gratitude is at the heart of how we build meaningful relationships — with patients, partners, and team members. Sometimes, it’s a simple “thank you.” “Thank you for trusting us”, “thank you for your referral”, or “thank you for the opportunity to care for you.” We show gratitude by respecting a patient’s time, listening to concerns, creating a welcoming space, and delivering exceptional care. Every thoughtful action is a reflection of how much we value the people who choose us.
Gratitude also flows within our team — from leadership to peer-to-peer. Recognizing wins, big or small, and supporting one another builds a positive workplace where morale, motivation, and mutual respect can grow. At the end of the day, patients have the power to choose their healthcare providers. When they choose us, we don’t take it lightly — we see it as an honor. Gratitude reminds us that success comes from working together, appreciating one another, and never taking trust for granted.
Show
Show is the way we bring all of our core values to life — not just in what we say, but in how we make people feel. It’s about creating an exceptional experience that patients remember and want to share. From the moment a patient calls to schedule, to the way they are greeted at the door, we aim to provide a seamless, welcoming, and thoughtful experience. Our environment is clean, organized, and calming — with soft lighting, relaxing music, and even coffee, tea, or protein drinks available to make patients feel comfortable and cared for. Our team members are engaged, prepared, and proactive.
We don’t just meet expectations — we strive for that “wow” factor in every interaction. Whether it’s clearly answering a question, providing thoughtful follow-up care, or helping a nervous patient feel at ease, we SHOW our commitment to quality, professionalism, and compassion. Patients come to us with concerns, and it’s our job to make sure they feel seen, safe, and supported. That kind of care builds trust in our practice, strengthens our team culture, and leaves a lasting impression. It’s also the kind of experience that leads to one of the greatest compliments we can receive — a word-of-mouth referral. SHOW means that our core values aren’t just written down — they’re actively demonstrated every day, in every detail, by every member of our team.
Empathy and Communication
Empathy and communication are deeply connected — one relies on the other. At Dr. Novikov Wellness and Skin Care, we believe that effective communication begins with empathy, and true empathy is expressed through clear, respectful communication. Together, these values build trust with patients, strengthen our team, and create a supportive environment where everyone feels heard and respected. We show empathy and communication by:
- Actively listening — giving others our full attention without interrupting
- Asking, “If I were in this situation, how would I feel?”
- Paying attention to non-verbal cues like body language, tone, and facial expressions
- Using plain, understandable language instead of medical jargon
- Reinforcing key points with written notes or summaries so patients clearly understand their care plan
- Anticipating questions or concerns before they arise
Work Ethic and Legacy
Work ethic is the foundation of everything we do. We set the bar high to ensure every patient receives the highest standard of care. We demonstrate this value through our pride, accountability, dedication, and teamwork. Additionally, we commit fully to our work ethic by taking a proactive approach to care, monitoring progress, adjusting treatment plans, and continually seeking ways to improve efficiency. It also means educating and collaborating with facility staff, so every part of the care team is working together toward the best possible outcomes. The results? Better healing, greater patient satisfaction, and a team that leads with purpose. But our work doesn’t stop with today’s tasks — that’s where legacy comes in. A strong work ethic leaves a lasting impact. It’s not just about what we accomplish individually, but how we inspire and support others. Mentoring new team members, refining processes, and sharing knowledge all help ensure that the care we provide today will benefit the next provider, the next patient, and the future of the practice. Work ethic fuels progress. Legacy ensures it lives on. Together, they create a culture where excellence is not a moment — it’s a mindset.